The audience for our media piece (film opening) would be people interested in the Physiological Thriller and also the horror genres of films such as "Hostal" ,"Saw", "Seven and also films such as "Shutter island" and "Law abiding citizan". We feel this is because the theme and the constant atmosphere of our film is silimar to all of these films.
We aimed the film at 15 - 25 & 25-40 age groups. We decided to choose this wide audience as we felt anybody aged 15 and over would be able to watch this film and have the desired effects we were looking for, Which were to intrigue, create suspense and fear while watching our final piece.
In order to appeal to the fifteen to seventeen audience we censored the section of the film opening where the female killer is torturing the male victim. We replaced this scene with a black screen and a loud male scream. We did this so our film wouldn't be classed as an 18 which would exclude these viewers and make them unable to see the film. We chose to do this as we felt the younger audience would be our main audience as opposed to the over 40 age group which we felt wouldn't be particularly interested in horror films. This decision was based on nielson data that suggests that the over 4o market responds better to Tv dramas and aren't frequent 'cinema go'ers'.
As we felt such a wide audience would enjoy the film, we aimed our film at a mass audience by using younger cast to appeal to a younger audience and also cleverly implented gender conventions such a female antagonist with power over a male to appeal to an older audience.
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